A few months prior to the release of Eclipse, Meyer hosted an "Eclipse Prom" event at Arizona State University with the help of a local bookstore and ASU's English department. The tickets sold out in seven hours, resulting in Meyer holding a second prom on the same day for which tickets sold out within four hours.[5] At the event, Meyer read the first chapter of Eclipse, which was released in the special edition of New Moon that same day. In addition, Meyer embarked on a 15-city tour to promote the book.[6] She also released the first chapter on her website and posted a "quote of the day" from the novel on each of the 37 days leading up to its release.[7]
Prior to the book's release, Meyer also made an appearance on Good Morning America.[8]
Subject: Marketing campaigns 
Sat Mar 20, 2010 8:56 am
